16 May 2022
B-BBEE Thresholds For The Marketing, Advertising And Communication Research (MAC) Scorecard
The MAC Sector Charter Has Various Thresholds To Determine If A Company Will Be Verified As An EME, QSE Or Generic Enterprise. These Thresholds Are Measured By The Annual Revenue Of The Company.
A Company Falls Onto A Sector Charter If More Than 60% Of Their Revenue Is Derived From That Sector.
MAC Is Split Into 3 Sub-Sectors Being; Public Relations, Advertising And Marketing, Advertising And Communication Research. Each Of These Sub-Sectors Have Different Thresholds Which Are Shown In The Table Below.
| MAC Sector Charter Sub-Sectors | EME | QSE | GENERIC |
| Public Relations | <R 5m | R5m – R10m | >R10m |
| Advertising | <R 10m | R10m – R50m | >R50m |
| Marketing, Advertising and Communication Research | <R 10m | R10m – R50m | >R50m |